The 24th and 25th April was the 2018 London Stationery Show – an event that brings together all of stationery’s biggest movers and shakers to showcase their flagship products, as well as any upcoming projects.
Mustard were at the show in full force, displaying our iconic collections, causing a stir with our brand new edits – including T-Rex, Marble, Wink, Banana and Origami – and making our way through a few too many coffees and bags of Haribo (perks of the job).
The Show is open to stationery traders only, so we thought we’d share some behind the scenes sneak peeks at all of our colourful products and give a taste as to what goes on when hundreds of stationery addicts end up in the same room (strangely enough there was a lot of enviable note taking around).
For those who were lucky enough to make it down to the Business Centre and enjoy the buzz, we had wonderful time showcasing our products – and, as you can see, our stand was pretty packed with goodies!
Greeting – and potentially terrifying – people as they entered the Show was our dino-mite T-Rex, who had the entire staircase dedicated to him in all his magenta glory. Just behind our statement stair risers was an arts and crafts area, filled with stationery lovers doing what stationery lovers do best i.e. getting their hands covered in ink and gushing over textured paper, novelty notebooks, and cutting edge designs (the Mustard team or may not have spent a sizeable amount of time here).
One of our wonderful sales managers commented that our pop-art display turned plenty of heads (perhaps due to the huge pink T-Rex backdrop designed by our team) and that it was great to get so much positive feedback. She also added that it was fantastic to see so many faces (new and familiar), so a big thank you to our key accounts for popping by to say hello!
The London Stationery Show is always such a great event and really shows off the very best of the stationery world. It’s exciting to see what other retailers have been up to and, of course, we love showcasing and hearing feedback on all of Mustard’s products, whether that be shiny new collections or established favourites.
Check out some of the highlights below!
Hope to see you next year…